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Basic Functions:
- Market Intelligence and Marketing Strategy
· Develop and maintain systems to collect
continuous market intelligence for management decision-making, including market research on competitor products, services, and strategies, FINCA Jordan’s image and competitive position in the market, the effectiveness of FINCA Jordan’s
advertising and promotion activities, and other aspects.
·Create tools to distill and analyze
market intelligence data, to enable efficient management decision-making
-Marketing Communications / Advertising & Promotion
· Design, prepare, and ensure placement of
advertising and promotion materials, including billboards, posters, brochures,
and other materials, as well as television and radio spots.
· Manage all aspects of print, production,
receipt and distribution of all printed materials to the branches. Use
expertise in print production and media purchasing to ensure best price is
obtained.
·Develop relationships with key media,
pitches stories, develop creative ideas for media outreach and planning. Build
and maintain relationships with journalists and other media to raise the profile of FINCA and increase participation of people and businesses in FINCA organized events.
·Maintain, update and develop FINCA
Jordan’s website. Creates on-line communications including alerts and news regarding FINCA’s products and services.
-Public Relations
·Identify and create public relations documents and materials as required.
·Provide editorial direction on the design
and content, as well as production and distribution of all public relations materials.
·Prepare and distribute regular press releases containing news updates and information about FINCA Jordan.
Ensure the quality and accuracy of press releases with pro-active follow up to secure
media coverage.
·Write articles, including client stories or other content, as required, for placement in newspapers, magazines, internet sites, or other media, or to meet donor requirements.
-Performance Management and Staff Development
· Review corporate goals and objectives in order to align individual and team goals with the organization’s ones.
·Supervise activities of direct reports and conduct regular meetings to review progress on the approved plans, exchange feedback.
·Timely conduct performance appraisal sessions according to the affiliate’s (organization’s) established schedule and procedure.
·Create and maintain positive working environment to the highest ethical level; promote mutual respect, understanding, trust and cooperation among all team members.
-Departmental Management & Institutional Development
·Manage the Marketing Department, ensuring
that the Department operates smoothly and that it is responsive to organizational requirements.
·Develop annual marketing plan in conjunction with Financial Services department, which details activities to follow during the fiscal year and which will focus on fulfilling the organization’s objectives.
· Support FINCA Jordan’s annual planning
and budgeting processes, ensuring that the marketing budget detail is based on current prices for the range of services required.
·Responsible for Marketing Department
staff development.
Job Details
| Date Posted: | 2016-12-27 |
| Job Location: | Amman, Jordan |
| Job Role: | Marketing and PR |
| Company Industry: | Financial Services |
Preferred Candidate
| Career Level: | Management |
| Nationality: | Jordan |
| Degree: | Bachelor's degree |
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