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Purpose of the job:
To increase revenue through channels, by developing and implementing a worldwide channel program. Also to drive all initiated campaigns into channel, other partners and leveraging Partners for other marketing activities.
Key Objectives:
Prioritizing within and across channels & customers, and take full advantage of all company initiatives and activities in the marketplace. Delivering channel / shopper strategies and plans to create shopping experiences that surprise and delight the shoppers while helping the customers achieve category growth.
Position Responsibilities:
1. Identify present situation and needs for channel marketing for company and in each of its affiliated channel partners, understanding the needs of each location.
2. Develop and implement a worldwide channel marketing program including strategy, leveling and deliverables that meets the needs and can be executed.
3. Identify the appropriate localization of the channel marketing program and agree this with each location, setting expectations for both parties.
4. Collect all market data needed for sales stages & reports needed to be uploaded on company system for analysis and market insight.
5. Understand deviations from the agreed strategy and address these with the marketing teams, escalating as necessary.
6. Maintain the collateral and initiative to support the program in conjunction with the marketing teams.
7. Identify the best practice in partner marketing activities and ensure that this is accommodated within the program and shared across the locations.
8. Establish guidelines, in conjunction with company guidelines, which will maximize the channel marketing development.
9. Serve as an interface between Marketing, Strategic Alliance Sales and Channel Marketing organization.
10. Provide proactive support to recruit and replace the retail field team (promoters and merchandisers), as well as improving the performance of existing partners.
11. Work closely with the field team to ensure successful execution of campaigns and programs on a country level.
12. Collaborate with other global functions to identify and create opportunities for partner involvement to achieve sales and business plan objectives.
13. Ensure that the ongoing aspects of the partnership, including (but not limited to) training, event co-ordination, equipment requests are executed effectively in the local markets.
14. Provide ROI analysis of investments and success measurement of programs.
Job Details
| Date Posted: | 2017-05-18 |
| Job Location: | Amman, Jordan |
| Job Role: | Sales |
| Company Industry: | Sales |
Preferred Candidate
| Career Level: | Management |
| Nationality: | Jordan |
| Degree: | Bachelor's degree |
